SHOW: All | Artwork  | Curation |  Creative Direction | Content | Writing

 I was invited by Volvox Labs to take care of the creative direction for a series of immersive theaters presenting Cadillac’s new flagship 100% electric vehicle, the Lyriq. 

A combination of exterior large scale LED screens and a 270 degree + floor interior projection surface, the task involved creative a narrative and a visual language for the presentation of this new “EV Future” for Cadillac.

Working closely with Jack Morton, we developed a 5-minute film that took visitors through a series of themes related to the evolution of the brand and the values of this new electric direction of one of the greatest American car companies.

The first incarnation took place at the Miami Open in March 2022, and it traveled to Tulsa, Detroit, and New York.

It was commissioned for a second year in 2023

Client: General Motors
Agency: Jack Morton
Creative Direction: Alex Czetwertynski
Creative Direction / Houdini Artist: Kamil Nawratil
Houdini Artist / UE4 Artist: Pasakorn Nontananandh
Notch Artist: Javier Cruz
After Effect Artist: Naoko Hara
Film Editing: Rodrigo Olivar
Cinema 4D Artist: Dev Harlan
Producer: Edwina Portocarrero
Audio Production: ANTFOOD