It was an instant popular success, bringing approximately 35,000 people to a large multi building venue in Houston.
The visual artists were : Casey Reas, Zach Liebermann, The School For Poetic Computation, Nonotak, Refik Anadol, Kamil Nawratil, Joanie Lemercier, Gabriel Pulecio, Vincent Houze + AV&C, Dave Cihelna & Gene Han, MasOMenos, Mark Eats, Markus Heckmann and Nightm0ves.
Some press for this first edition here and here