In collaboration with Neville Wakefield, I led the charge on putting together a highly challenging project to showcase Nike's new line of Lunar, Flyknit and other products for the Olympics of 2012. The concept revolved around creating high resolution 3d scans of Nike athletes via photogrammetry and placing them inside a first person game-like environment that could be explored in a web browser or in a standalone app. This was fairly new in 2012, and required a large amount of technical exploration.
The 3d scanning was done by Lee Perry at Infinite-Realities, the Unity development was done by Infrared5, and we got help from too many different vendors to cite here.